Piece 01
The Halloran
A 1940s Los Angeles hotel that doesn't exist, built from a brief that wasn't real.
The brief came in like most do. A hotel with a bar, a website, a few details about rooms and drinks. A few lines in, the story stopped adding up. It was a scam, so we said no thanks and walked away clean.
But the brief itself was a good one. So we built it anyway, our way. The Halloran is a fictional hotel and bar in 1940s downtown Los Angeles, written and designed like an old detective film. The menu is a stack of case files. The reservation form asks no money and trusts everyone. There's a night clerk called Lou who doesn't exist either.
No client, no budget, no deadline. Just us, a rainy imaginary city and a lot of fun with type, light and words.
Concept, design, copy and build by Christopher Robin Design.
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